Consumers are connected with each other online and sharing information, this information sharing is having tremendous impact on the markets and businesses, big and small. Even businesses deemed too big to fail like brick and mortar stores are feeling this big change and some have already fallen apart.
We have endless social networks, Wikipedia and so much more. Even the encyclopedias went kaput. Now we have Living Social, Groupon, UrbanDaddy, etc that allows consumers to buy and save plus share these experiences.